This policy explains how Silverside Home Buyers ("we," "us") collects, uses, and shares information through silversidehomebuyers.com, our phone line, text messages, and our ads and lead forms on Facebook, Instagram, and Google.

Information we collect

Information you give us: name, phone, email, property address, city or ZIP, timeline, condition, reason for selling, and anything you write in a message, text, or tell us on a call. This includes whether you checked our text-message (SMS) consent box and the exact consent wording you agreed to.
From Meta and Google lead forms: if you submit a lead form in one of our ads on Facebook or Instagram (Meta Lead Ads instant forms) or on Google (Google Ads lead forms), that platform sends us what you entered on the form, such as your name, phone, email, your answers to the form's questions, and whether you checked its text-message box.
Calls and texts: your phone number, the time and length of calls, voicemails, and the content of texts you send us. Calls with us may be recorded for quality and record-keeping; when you call us, you hear a notice first.
Automatic information: IP address, browser and device type, pages visited, the page you came from, and ad-click details such as UTM tags and ad click IDs (for example, gclid or fbclid). We also note which page a call or text link was tapped on, without any personal details.
Public records and data providers: property and owner information from public records and list providers, which we may use to contact owners about selling.

How we use it

To respond to you, evaluate your property, schedule a walkthrough, and make an offer.
To contact you by phone, text, or email about your property. You can opt out at any time by replying STOP to a text or telling us.
To measure which ads and pages bring in inquiries, and to show our ads to people who may want to sell.
To operate, secure, and improve the website and our service, and to meet legal obligations.

How we share it

We don't sell your personal information, and we don't share it for others to market to you. We share it only:

With service providers that work for us: website hosting and form processing (Cloudflare), phone calls and text messaging (Twilio), our customer records system (Podio), appointment scheduling (Google Calendar), email (Google), an AI service (Anthropic) that helps us read and draft replies to texts, and our own server that runs these systems. They may use the information only to provide their service to us.
With title companies, attorneys, lenders, or other parties involved in a transaction you agree to, or with someone you ask us to connect you with.
When the law requires it, or to protect our rights and the safety of others.

Text messaging (SMS)

If you check the SMS box on one of our website forms or on our Facebook or Instagram lead form, or you text or call us first, we may text you about your property inquiry, including follow-ups and appointment reminders. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help. Consent is not a condition of any purchase.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are never shared with or sold to third parties. We share phone numbers only with the service providers that deliver our messages for us.

Cookies, analytics, and advertising tags

Our website uses these third-party tools, which set cookies or similar technologies in your browser:

Google Analytics (GA4): to understand how visitors use the site (pages viewed, form submissions, and taps on call or text links).
Google Ads tag (AW-749317578): to measure when a visit from a Google ad leads to an inquiry, and to help show our ads to people who may be interested.
Meta Pixel (dataset 1071260865788242): to measure when a visit from a Facebook or Instagram ad leads to an inquiry, and to help show our ads to people who may be interested.
OpenAI Ads pixel (pixel D2pGziB8NVBzbYWpKLgDoN): to measure when a visit from one of our ads in ChatGPT leads to an inquiry.
Google Maps address suggestions: when you type your property address in one of our forms, the letters you type are sent to Google so it can suggest matching addresses. Google handles that text under its own privacy policy.

We set these tools up so that we send them no name, phone, email, or address. When you submit a form or tap a call link, we send only the event type, the form's name, and a random event ID. One exception: OpenAI's pixel can read a phone number or email typed on the page and send it only in hashed form (a one-way code, not the number or email itself) so OpenAI can match an inquiry to an ad. It does not receive your name or property address. Google, Meta, and OpenAI still receive the page address, your IP address, browser details, and their own cookies, and they use that data under their own privacy policies (Google, Meta, OpenAI). We also keep a small record in your browser of the ad or page that first brought you to the site, so we know which ads work.

Your choices:

Global Privacy Control (GPC): we honor it. If your browser sends a GPC signal, the Google Ads tag, the Meta Pixel, and the OpenAI Ads pixel do not load for you, and Google Analytics data is marked as not usable for ad personalization.
Block or delete cookies in your browser settings.
Manage ads from Google at My Ad Center, and from Meta in your Facebook ad preferences.
Opt out of Google Analytics with Google's browser add-on.

Retention and security

We keep your information while we're talking with you about your property and afterward as long as we need it for a transaction, our records, or legal and tax reasons, unless you ask us to delete it. The backup copy of website form submissions is deleted automatically after 180 days. If you opt out of texts, we keep your number on our do-not-text list so we don't text you again. We use reasonable safeguards to protect your information.

Your choices and rights

You can ask to see, correct, download, or delete the personal information we have about you, or opt out of targeted advertising. To do that, or to stop receiving messages, email info@silversidehomebuyers.com or call (302) 525-0787. We respond within 45 days. If we turn down your request, you can appeal by replying to our answer.

Children

This site isn't directed to anyone under 18.

Changes

We may update this policy and will post the new version here with a new date.

Contact

Silverside Home Buyers · info@silversidehomebuyers.com · (302) 525-0787

Privacy Policy